Avatar.

Avatar stars Sam Worthington and Zoe Saldana as the main characters, the only well-known actors in it being Sigourney Weaver and Michelle Rodriguez. However, Avatar was still extremely successful; one of the reasons being that James Cameron directed it who is a winning director who made films such as Titanic and the Terminator movies. It was also distributed by 20^th Century Fox, which ensured that the film would be a success as 20^th Century Fox is a big distribution company and globally well-known.

 James Cameron started writing the film in 1994 and then plan was for it to be released two years after the release of Titanic, but James Cameron thought that there were not at that point the ‘necessary technology’ which was needed so had worked on it since.
The genre of Avatar is adventure, action and fantasy which would encourage a variety of people to go and see it, from children to adults.
There was an estimated budget of $310 million and in the first weekend it made $4,007,750 in the US, showed on 812 and £8,509,050 in the UK on 505 screens.
The marketing for Avatar was wide, which was also a main attribute to the achievement of it; there were images shown a while before the film’s release, books, video games and 2 minute trailers made online followed by positive reviews from critics. More infrequent ways of marketing were the Coca Cola Company collaborating with Fox to market the film world-wide by making bottles of Coke which people could hold in front of a webcam in order to interact with the website they made for it, and use the reality 3D features. The film being the first complete 3D experience also contributed to the success of Avatar as it was highly anticipated by all.

Kick Ass.

There was a lot of work involved in the production of Kickass, and they had to look at hundreds of people to cast it. The cast includes Aaron Johnson, Nicolas Cage and Christopher Mintz-Plasse. It took fourteen weeks of fourteen hour days to design the costumes, write the draft of the script and organise the sets and filming.
Kick Ass was based on the comics of Marvel Comics but there are a lot of big difference between the film and the comics. For example, Mark Millar said that he didn’t like happy endings so in the comics, it’s not as happy. Therefore, there is a large difference in the ending of the film to the ending of the comics.
The script of the film was a problem in the making of the film, one of the reasons being Mark Millar's opinion on happy endings. Also they changed part of the plot so that instead of the lead character being a 'loser' and not getting the girl that he likes, he does get her in the end as Matthew Vaughn wanted it to be that way. Another problem was that they were not able to afford a 'C grade' Marvel character so instead had to make both the film and the comic at the same time, releasing them six weeks apart.
The director, Matthew Vaughn, said that the British film industry is “the most paradoxical” industry that we have. He seemed bitter about the fact that the James Bond and Harry Potter films are the biggest film that Britain has, yet we are still unable to get good movies ‘off the ground’ in England.arHa Vaughn said that he thinks that instead of us just helping out other industries, Britain should build an industry in which there are the best actors, writers, crew and directors.
To save money during the making of the film, instead of filming where it was set, in Manhattan, Vaughn decided to make it in London. This would greatly reduce the expense in making the film, as they wouldn’t have to transport everything and block off anywhere in order to shoot. Instead of this, they made a lot of Kick Ass on a large green screen, later adding the setting which they needed for it (Manhattan,) so it looked as though it was actually filmed where it was set.
Comics and comic-based movies are generally seen to be aimed at the target audience of early teenaged boys, whereas Kick Ass was rated a 15, which would have conflicted and made the sales of the film a lot harder, as the expected audience would not be able to see it. However, Kick Ass was rated a 15 with good reason, due to the swearing and violence involved and despite ‘belief’ not only young teenage boys are a fan of these types of movies.
There was a lot of controversy surrounding Kick Ass; particularly because of the fact that it included young people being very violent and using strong swear words. Despite this, there were no protests about the film being showed or being overly inappropriate. The ‘controversy’ was also said to originate from the film makers themselves, which could have just been to get media attention.
It has been said that the soundtrack of Kick Ass lets the film down, as instead of completely making their own for the movie to add to originality, they took extracts from the soundtracks of films such as 28 Days Later and Sunshine.