3D Cinema

It had been assumed that 3D format would overtake theatrical distribution shortly after almost 80% of people who viewed "Avatar", did so in 3D. However, what was supposed to be a "3D explosion," doesn't seem to be happening. Since then, in fact, moviegoers are seemingly growing to be uninterested in paying the higher price, therefore 3D's box-office trajectory has been going rapidly downhill. Examples of this being Universal's "Dispicible Me" having just 40% of box-office revenue coming from the distribution of 3D, and 3D's worst gross yet being $6.9 million for "Cats and Dogs: The Revenge of Kitty Galore." "Bulls" are awaiting releases such as Disney's "Step Up 3D" to inspect just how many ticket sales are in fact those in 3D, as they will be for the many, almost 60, 3D releases upcoming in the next two years. It is repeatedly denied that the public are losing interest, despite the fact that there is data to prove the downfall in money spent on 3D tickets.

Recently, movies have been competing for the limited amount of 3D venues which are equipped, so it has been suggested that as well as the audience growing for 3D, the "screen count" is too. To agree with this, Dan Fellman said that there will be fewer admissions drawn from movies targeted at families, than ones aimed particularly at adults, such as "Avatar."
It has also been suggested that perhaps there should not be that many movies in 3D, as this may cause people to become uninterested, whereas before, it was new and exciting. Big movies with a broad target audience will almost definitely still gross a huge amount; "Transformers 3" is still expected to be massive when it is released, but not so much the smaller movies like "Step Up 3D."
If production tools get better and filmmakers improve the embedding of 3D into their "storytelling", the percentage will continue to grow for 3D movies.
In order for 3D to be "here to stay", the movie industry has been said to have to carefully choose the films in which they either make, or convert to, 3D.