Wednesday 6 April 2011

The King's Speech Poster

The two banner posters for The King's Speech convey general information about the film, such as the cast, reviews and date of release. The reviews are by critics from well known sources such as Empire and Daily Mail to bring in a wide range of audience.
On the character poster of Colin Firth as King George VI, the basic information on the film is at the bottom, in smaller writing on the centre of the page. The main text is in the middle in the biggest font, reading "God Save the King" which is to draw attention to the tagline; appealing to British audiences in particular, and those interested in the history of England. The image goes well with this, as Colin Firth's facial expression is expressing calm authority as King, looking stern and powerful, making eye contact.
There is more text on the poster of Geoffrey Rush as Lionel Logue, with many film critics. The reviews also may appeal to British audiences as strong adjectives which are typically English such as "marvellous" and "exquisite" are used, which will encourage people to watch it. The rest of the informative text is organized in the exact same way as the Colin Firth one; keeping it simple and well structured. The facial expression of Geoffrey Rush is less stern, with him not looking at the camera, yet he is smiling kindly; reflecting both his character in the film and the reviews which are on the poster.
The genre and style of the film is portrayed well through the colour, message, image and layout used. By using the neutral colours of black and white, contrasting against the gold of 'The King's Speech' this indicates the genre, as gold has connotations of royalty and prosperity. This combines well with the expressions of both of the characters; you would expect a King to look determined and strong. As well as the reviews and tagline being associated with typical English language, the adjectives in the reviews can also be linked to royalty; "majestic", giving the viewer a sense of the film's subject style.
By including not only Colin Firth and Geoffrey Rush in the information for cast on the poster, but also actors such as Helena Bonham Carter, Timothy Spall and Michael Gambon, this will appeal to a wider audience range; as well as encouraging audiences due to them being extremely well known actors, their fans would also go to see the film.

No comments:

Post a Comment